Data and intuition: A peaceful coexistence?

As digital product designers, we’re thrown into complex, tense situations trying to make sense of it, including the audience, context of use, and core functionality. Via user-oriented methods we’re taught…

Some tips on leading designers

I don’t manage a team of direct reports. Yet as a Principal Designer on a strategic in-house design team, I do serve in a valued leadership capacity of influence, role…

On designing with execs

Executives are kind of a funny lot. Not all are trained to be group collaborators yet coordinate with very strong personalities. Most are driven by fact-based proven statistical metrics yet…

Going beyond just “validation”

It’s typical among Lean Startup adherents to speak of “validation” and “customer development”, as part of the rapid iterative build-test-learn cycle inherent to the Lean philosophy. Formed an assumption about…