First month “start-up insights”
Wow, that went really fast! Hard to believe it’s already been over a month at my gig leading UX at CloudPhysics in Silicon Valley. So, what are my big insights…
A new vocabulary for start-up UX
While leading design-oriented cultural change at Citrix, a global 9k person company, I whole-heartedly espoused the vocabulary of “design thinking†& “customer experience†drawn from Stanford d.school and Forrester —including…
Fostering a sense of “visual empathy”
Visuals are powerful tools for compelling teammates to recognize what’s important and useful, from sketches to mockups to prototypes. In this vein of thought, also valuable are quite simply giant…
Aligning value prop & customer goals
An immensely valuable discussion to hold with your key product stakeholders (like the Product, Sales, and Marketing leaders) involves a critical assessment of two essential ingredients of ascertaining your product/market…
Reactive to proactive designing
In dealing with the perpetual quick-fire nature of a start-up, I’ve begun to develop and apply a useful approach to help manage the swirl of seemingly random chatter and work…